Frequently Asked Questions (FAQ)

Product Pricing & Authenticity

Are Perfumez Direct (Perfume Direct London) perfumes genuine and authentic?

Yes, all products sold on Perfumez Direct (perfumedirectlondon.com) are 100% genuine and authentic designer fragrances. We source inventory directly from authorised brand distributors, official wholesalers, and trusted global suppliers, offering the exact same brand-name designer fragrances found in major retail department stores.

Why is Perfumez Direct (Perfume Direct London) so cheap?

Perfumez Direct offers lower prices because it operates as an online-only retailer without expensive physical storefronts or high high-street overhead costs. We purchase genuine designer fragrances in bulk and source overstock inventory directly from authorised global distributors.

• Centralised shipping: Orders dispatch directly from a central facility to lower handling expenses.
• Direct distributor sourcing: Bulk purchasing directly from authorised suppliers cuts out middleman markups.

Do you sell unboxed perfumes or items with cosmetic packaging wear?

Occasionally, we offer discounted items where only the outer cardboard packaging has minor cosmetic wear or is missing (such as unboxed bottles or damaged outer boxes). The perfume liquid and bottle inside are always 100% original, brand-new, and untouched.

Fragrance Types & Guide

What is the difference between Pure Perfume, Extrait de Parfum, Eau de Parfum, Eau de Toilette, and Eau de Cologne?

The differences between these fragrances lie in the concentration of perfume oils:

• Pure Perfume (Parfum): The highest concentration of fragrance oils, typically lasting the longest.
• Extrait de Parfum: Slightly less concentrated than pure perfume, but still very strong.
• Eau de Parfum (EDP): High oil concentration, typically lasting 4–8 hours.
• Eau de Toilette (EDT): Lighter oil concentration, typically lasting 3–5 hours.
• Eau de Cologne (EDC): The least concentrated option, lasting around 2–4 hours.
• Solid Perfume: Offers a concentration similar to pure perfume in a gel or balm form.

What is the difference between a splash and a spray perfume?

The only difference between splash and spray perfumes is the method of application; the fragrance formula itself is identical. Spray bottles are sealed, giving them a slightly longer shelf life compared to splash bottles.

What perfumes and fragrances last the longest?

In general, Pure Perfume and Eau de Parfum tend to last the longest due to their higher concentration of essential fragrance oils compared to Eau de Toilette or body sprays.

What is a miniature perfume?

Miniature perfumes are smaller-sized bottles, typically ranging from 5ml (0.05 oz) to 15ml (0.15 oz). They are convenient for travel, on-the-go touch-ups, or testing a fragrance before buying a full bottle.

Why does the same perfume smell different on different people?

Fragrance interaction depends on your skin's natural pH level, lipid (oil) content, diet, and body temperature. Dry skin absorbs oils faster, causing fragrances to dissipate quickly, whereas oily skin retains fragrance longer.

Is Eau de Parfum (EDP) always better than Eau de Toilette (EDT)?

Not necessarily. While Eau de Parfum lasts longer due to higher oil concentration, Eau de Toilette often highlights brighter, fresher top notes that feel lighter and more comfortable for professional indoor environments or warm summer days.

What is the difference between projection and sillage in perfumery?

Projection refers to how far a fragrance radiates from your skin into the surrounding air when you are standing still. Sillage (pronounced see-yahzh) refers to the scented trail left behind you as you move.

Orders & Customer Support

What should I do if I receive a damaged or defective item?

If you receive a damaged, faulty, or incorrect item, please contact us immediately. To help us resolve the issue quickly, please provide:

• A photograph of the outer box and carrier shipping label.
• A photograph of the damaged product alongside the packing slip.

If the outer package shows clear signs of tampering upon delivery, please reject it with the carrier at the time of delivery.